CALIFORNIA AVOCADOS
**STUDENT WORK**
BRIEF: How do we create loyalty to California Avocados?
INSIGHT: People who love avocados, f*%$ing LOVE avocados. California is clearly the holy land, so what if we treated California Avocados as the basis of a new religion?
CONCEPT: California Avocados are Hella Divine.
OOH
SOCIAL
EXPERIENTIAL
Communion...but avocado toast.
MERCH
The Holy Avo. A book of recipes utilizing the Hella Divine California Avocados.
Prayer Cards
Avo Rosary
