RENT THE RUNWAY
**STUDENT WORK**
BRIEF: How do we reframe RTR as a part of everyday life rather than event based?
INSIGHT: Rent the runway is for women who don’t want to be confined by their closet. They triumph over every trend while maintaining their own sense of style. They know, the only closet that can keep up is the closet you don’t keep, spanning through trends and decades effortlessly.
CONCEPT: The only closet that can keep up is the closet you don’t keep.
PRODUCT INNOVATION
To give users as many options as possible, we created a new sister platform for users to rent curated vintage pieces with the same ease and flexibility of the traditional RTR app.
To give users as many options as possible, we created a new sister platform for users to rent curated vintage pieces with the same ease and flexibility of the traditional RTR app.
APP ROLLOUT
To help roll out this new app offering, we want to utilize partnerships with fashion influencers and studios.
To help roll out this new app offering, we want to utilize partnerships with fashion influencers and studios.
Rent the Runway is the Netflix for your wardrobe. We wanted to outfit the wardrobe of the amazing time piece, The Crown.
PREROLL CAMPAIGN
“Fashion fades, style is eternal” Yves Saint Laurent.
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“Fashion fades, style is eternal” Yves Saint Laurent.
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CW: Chelsie Kelly